Privacy Policy

1. Introduction

Elite Equipments (“we”, “us”, or “our”) is committed to protecting the privacy of individuals who visit and interact with our website, purchase our products, or use our services. This Privacy Policy explains how we collect, use, disclose, store, and protect personal information, and describes your rights and choices regarding that information.

This policy applies to information collected through our website at https://www.eliteequipments.com , our sales, maintenance and service channels, customer support communications, and other digital or offline interactions with Elite Equipments unless a separate agreement applies.

2. Personal data we collect

We may collect and process the following categories of personal information depending on how you interact with us:

a. Identity & account data

      • Full name, job title, company name.
      • Username and account credentials.

b. Contact data

      • Email address, phone number, postal address.
      • Billing and shipping address (for purchases).

c. Transaction & service data

      • Order history, invoices, warranty and service records.
      • Equipment serial numbers, installation and maintenance logs.

d. Technical & usage data

      • IP address, device and browser type, operating system.
      • Pages visited, referring URLs, search terms and clickstream.
      • Cookies and similar tracking technologies.

e. Communications data

      • Messages sent to our support teams, chat transcripts, call-recording metadata (where applicable)

f. Recruitment & HR data

      • CVs, professional references and interview notes (when you apply for a role)

g. Sensitive data (special categories)

We generally do not seek to collect special categories of personal data (such as health records). Where such data is provided — for example, in the limited context of service/installation where patient-related device information is necessary for a service or safety reason — we will process it only where lawful to do so (for example, with explicit consent, or where necessary for legal or vital interests). We will always minimise collection and protect such data with additional safeguards.

3. Processing of your personal data

We obtain personal data in the following ways:

    • Directly from you — when you place an order, register for an account, sign up for newsletters, call or email support, or complete forms on our Site.
    • Automatically — through cookies, logs, and analytics when you use the Site.
    • From third parties — payment processors, distributors, analytics providers, public sources (e.g., company directories) and partners when applicable.

4. Purposes of processing & legal bases

We process personal data for the following primary purposes and rely on the indicated legal bases where applicable:

  • To perform a contract (e.g., process orders, deliver products, provide warranty and maintenance services).

  • To comply with legal obligations (e.g., accounting, tax, regulatory requests, product safety and recall obligations).

  • For our legitimate interests (e.g., improving products and services, website analytics, fraud prevention, and direct communications about product updates) — balanced against your privacy rights.

  • With your consent (e.g., marketing communications, non-essential cookies, certain analytics or third-party integrations).

If we rely on consent for processing, you can withdraw consent at any time (see “Your rights” below).

5. Cookies & tracking technologies

We use cookies and similar technologies to run and improve the Site, provide basic functionality, and measure and personalise content. Cookies fall into categories such as strictly necessary, performance, functional, and targeting/marketing cookies.

You can manage cookies and set preferences via our cookie banner or browser settings. For detailed information about the cookies we use, see our Cookie Policy section (Appendix A) shown on the Site.

6. Sharing & disclosure of personal data

We may share personal data with:

  • Service providers and subprocessors (e.g., payment processors, hosting providers, analytics providers, customer support platforms) who process data on our behalf under contract.

  • Group companies and affiliates where needed to provide services.

  • Professional advisors (e.g., lawyers, auditors), when necessary.

  • Law enforcement, regulators or courts, when required by law or to protect legal rights.

  • Third parties in a business transfer — in a merger, sale of assets, financing, or acquisition — with notice to affected individuals where required.

All third-party recipients are required to treat personal data securely and only process it for permitted purposes.

7. International transfers

Data we collect may be transferred to and stored in countries outside your own, including India and other jurisdictions where our suppliers operate. Where transfers occur, we implement appropriate safeguards such as standard contractual clauses or rely on other lawful transfer mechanisms and ensure an adequate level of protection.

8. Data retention

We retain personal data only for as long as necessary to fulfill the purposes described in this policy, including to satisfy legal, accounting, or reporting requirements. Typical retention periods include:

  • Order and billing records: as required under applicable tax and corporate laws (commonly 6–10 years, depending on jurisdiction).
  • Service and maintenance records: for the duration of warranty and safety monitoring (varies by contract/product).

  • Marketing opt-ins: until you withdraw consent.

Please contact us if you would like specific retention period details for a particular category of data.

9. Data security

We implement appropriate technical and organisational measures to protect personal data from unauthorized access, accidental loss, destruction, or disclosure. Measures include access controls, encryption where feasible, system monitoring, secure backups, and vendor contractual security obligations.

While we aim to protect your information, no system can be 100% secure. If we become aware of a data breach likely to result in risk to rights and freedoms, we will follow applicable notice obligations.

10. Your rights

Subject to local law, you may have the following rights regarding your personal data:

  • Access: obtain a copy of the personal data we hold about you.

  • Rectification: correct inaccurate or incomplete information.

  • Erasure (right to be forgotten): request deletion of your personal data where there is no lawful reason for continued processing.

  • Restriction of processing: request that processing be limited in certain circumstances.

  • Portability: receive your personal data in a structured, commonly used machine-readable format.

  • Object: object to processing based on legitimate interests or for direct marketing.

  • Withdraw consent: where processing is based on consent, you may withdraw consent at any time.

To exercise any right, email support@eliteequipments.com with enough information to identify you and your request. We may ask for information to verify your identity before acting on a request.

11. Marketing & unsubscribing

We will not send marketing communications unless you have expressly consented or there is another lawful basis. Every marketing message will include an easy way to unsubscribe or change preferences.

12. Children

Our Site and services are not directed at children under the age of 18. We do not knowingly collect personal information from children. If we learn we have collected such data, we will take steps to delete it.

13. Third-party links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites. Please review the privacy policies of any third-party sites you visit.

Appendix A — Cookies 

Strictly necessary: required for site operation (login, shopping cart).

Performance: anonymous analytics used to measure Site usage.

Functional: preferences, language, saved settings.

Targeting / Marketing: advertising networks and remarketing.